Tricot
Concept, wireframe & design.

Problem and Request

Tricot is a department store chain who needed a refresh in their look and feel given the current site looked outdated for their target public and is not user-friendly.

Project Overview

  • Project: Improve the current usability of the site to make it user-friendlier both in mobile and desktop and introduce a look and feel that is aligned with their target audience.
  • My Role: Research and design. Wireframing and rapid prototyping. UX design. UI design. Only designer on project.

Process

Removed secondary navigation to give more room to the product page. Enhance the add to cart CTA and give more room for the title and price to encourage the product purchase. I kept the minimal look and feel of the previous site but added more contrast between the main interaction elements in order to improve the scalability of the page.

Prototyping

Wireframes variations for product pages on mobile and desktop.

Final Mockups