Did you know that 40% of the workforce will be freelancers, temps, independent contractors, and solopreneurs by 2020? That is a relevant forecast to keep in mind, showing a behaviour indicating that more people are choosing a more flexible lifestyle, and we have to be aware of this.
The World-First Bidding Tool for Flexible Workspaces created by Office Hub. Abacus puts your shortlist of office spaces in one place and allows you to make bids straight to the owner to secure your dream workspace for less. My role was to improve the usability and to investigate the drop off of the users after receiving the email with the shortlist of offices.
Abacus by Office-Hub wanted us to improve the user experience of their prospective co-work space tenants. They wanted us to encourage users to;
My role in the project:As a team, we worked on 2-week sprints delivering 10 usability tests. We perform user interviews, in which I led the contextual interviews combined with the usability testing. I completed a heuristic evaluation of their website, and I was in charge of prototyping 1 of the journeys for MPV purposes.
The main challenge was to unify the brand Office-hub with Abacus, which felt disconnected and created confusion between the users.
We conducted Usability test and User interviews with prospective co-work space tenants to gather insights and accomplish the goal of generating more leads on the Book a tour section.
I collaborated with two other UX designers to gather research data via Usability testing and User interviews to identify what could be improved and what could be disregarded from the effort.
I synthesised research data through by using affinity mapping. We created a lean persona.
We establish the user flow, created wireframes and prototype based on the insights gathered from research and usability testing.
The 3 main insights that we collected where;
At the end of the sprint, we found that the users were getting a much more efficient usability experience. They did not feel so overwhelmed with the information provided. There was a clear on-boarding between platforms, they knew how to proceed in each of the steps. In the end, the users were able to identify and correlate the branding between the two products. We also found ourselves with other difficulties that go hand in hand with the business model that affected the experience of the product, so we provided alternative recommendations to them.
Some of the recommendations where:
This project was highly valuable to me, and I enjoyed working with the team. It was an absolute pleasure to work with Office-hub, they were very helpful on every step of the way in providing the team with what we required or anything additional info that we needed.
As for future considerations, I would recommend Office-hub to improve the UX-copy of the entire site to make their intentions more precise and direct to the user and to work in the simplification of their forms in order to deliver a better experience and engagement with the prospective workspace tenant.