Concept, wireframe & design.

Problem and Request

Tricot based in Santiago, is a department store chain who needed a refresh in their website look and feel given that the current site looked outdated, Unattractive with lack of social and share activities and a poor user experience on mobile.

Project Overview

  • Project: The main challenge was to reorganise the UI structure and Improve usability of the site to make it user-friendlier, both in mobile and desktop and introduce a look and feel that it is aligned with their current style guide and best practices.
  • My Role: Research and design. Wireframing and rapid prototyping. UX design. UI design. Only designer the on project.


I've removed the secondary navigation menu to give more room to the product page. Enhance the add to cart CTA and provide more room for the title and price to encourage the product purchase. I kept the minimal look and feel of the previous site but added more contrast between the main interaction elements to improve the scalability of the page I 've added a wishlist option and a non-invasive banner to display promotions related with the products selected by the user plus social and share options.


Wireframes variations of the different pages on mobile and desktop.

Final Mockups