Greenwich College
Concept, Photo direction & design.

Brochure Development

My proposal was to create something more dynamic and easy to understand for international students, always maintaining the fresh and modern identity of the institution, for this we have prepared a focus group with the aim of obtaining clear ideas based on the needs of our students, this accompanied of Interviews with professors from different areas to ensure that the photo shoot makes sense and is connected to the corresponding course.

Project Overview

  • Project: Update the current company brochure, maintaining the essence of the brand and focused on the results of the focus group and the audience.
  • My Role: Research, sketch, propose the look and feel, locations and direction of photography.
  • Process: Designed based on the focus group research, competitor collaterals and industry requirements.

Courses Section

Colour coded and informative pages about all the courses and possible pathways.